Cookie Policy

Effective Date: 30/09/2025
Last Updated: 30/09/2025

This Cookie Policy explains how Amethyst Insurance (“we”, “us”, or “our”) uses cookies and similar technologies on our website https://amethystinsurance.co.uk (“Website”).

By continuing to browse or use our Website, you agree that we can store and access cookies as described in this policy.


1. What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They help the site function properly, provide a better user experience, and deliver relevant content and advertising.


2. How We Use Cookies

We use cookies to:

  • Ensure our Website works correctly.
  • Remember your preferences (such as cookie consent choices).
  • Improve performance and user experience.
  • Analyse how visitors use our Website (through tools such as Google Analytics).
  • Help us comply with our legal and regulatory obligations.


3. Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the Website to function. They cannot be switched off.

Performance & Analytics Cookies

These help us understand how visitors interact with our Website, so we can improve its performance and content.

Functional Cookies

These enable the Website to remember your choices (such as region or cookie preferences).

Advertising / Targeting Cookies

If used, these cookies help deliver relevant ads and track the effectiveness of our marketing campaigns.


4. Third-Party Cookies

Some cookies may be set by third-party services integrated into our Website (e.g., Google Analytics, social media embeds). We have no direct control over these cookies.


5. Managing Cookies

When you first visit our Website, you will see a cookie banner powered by CookieYes. This allows you to accept or manage your cookie preferences.

You can also control cookies through your browser settings. For guidance, visit:

Please note: disabling some cookies may affect the functionality of our Website.


6. Updates to This Policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.


7. Contact Us

If you have any questions about our use of cookies, please contact us:

Amethyst Insurance
📞 Phone: 01664 490900
📧 Email: info@amethystinsurance.co.uk
🌐 Website: https://amethystinsurance.co.uk